1. Email yekutanga yakakonzera kugadziriswa kwemari kwemwedzi mitanhatu

Mutengi wacho aive kambani yemidziyo yemumba yepakati nepakati yekuEurope yaiongorora midziyo yemumba yebamboo kekutanga. Email yekubvunza yakasvika kwatiri muchirimo, ichitikumbira mutengo wemidziyo yebamboo ine zvidimbu zvitanhatu ine mubato wakasarudzika uye mufananidzo wekurongedza wakagadzirwa nechitoro. Mhinduro yekutanga yatakatumira yaisanganisira nzira mbiri dzemitengo dzakafanana - imwe yeODM ine gadziriso yemhando yakareruka, imwe yakazara neOEM - nekuti takadzidza kuti kuisa mutengo mumwe chete pamberi pemutengi mutsva wemidziyo yemumba yebamboo kunoita kuti kuverenga kukanganise kunotora mwedzi yakawanda kuti kugadziriswe.

Mutengi akasarudza nzira yeOEM pane email yechipiri, achifungidzira kuti "OEM zvinoreva mutengo wakaderera payuniti imwe neimwe." Mwedzi mitanhatu gare gare, mutengi akadzoka kwatiri nemubvunzo watakanzwa kakawanda zvekuti takaona semufananidzo: "Sei mutengo wedu chaiwo uchitaridzika zvakasiyana nemutengo watakaronga?" Kugadziriswazve kwemwedzi mitanhatu kwakatevera ndiko kuripo chinyorwa ichi.

Iyi haisi nyaya yekukanganisa kwemutengi mumwe chete. Inzira yatinoona mumabhurugwa matsva emidziyo yekicheni yebamboo muEurope, US, Japan, South Korea, Australia, neBrazil. Sarudzo yeODM/OEM inoita sesarudzo yezita pazuva rekutanga, asi chaizvoizvo chisarudzo chekugovera mari chinoitika parwendo rwekutenga kwemwedzi mitanhatu kusvika gumi nemiviri. Zvimwe zvese zvechinyorwa chino zvinotsanangura rwendo irworwo.

2. Nei nzira dzekugadzira mbatya dzine nzira mbiri dzakasiyana nedzepurasitiki dzeOEM

Vatengi vazhinji vemidziyo yekicheni yebamboo vanosvika pasarudzo yeODM/OEM nemuenzaniso wepfungwa wakagadzirwa nepurasitiki yeOEM sourcing. Muenzaniso wepurasitiki weOEM wakakura, wakanyorwa zvakanaka, uye wakapfava muchimiro: mold imari yekudyara imwe chete, kugoverwa kweyuniti imwe chete imortization yakachena, uye sampling rework loop ipfupi nekuti purasitiki inoita zvinhu nenzira inofanotaurwa. Bamboo haishande nenzira iyoyo.

Musiyano wekutanga uri muhupenyu hwekushandisa maturusi. Mould yesimbi yepurasitiki inogona kushanda mukugadzirwa kwakasiyana-siyana ine simba rakasimba. Maturusi ebamboo neacacia - mapurogiramu eCNC, majekiseni ekutsvedza, magadzirirwo elaser-architecture - anoora zvakasiyana. Hupenyu hwekushandisa maturusi echisikigo hupfupi, uye frequency yekuchinja maturusi pakati pemabatch yakakwira, nekuti kusiyana kwezvinhu zvebamboo neacacia kunomanikidza kugadziriswazve kwejometri mushure mekugadzirwa kwakawanda.

Musiyano wechipiri uri mumarara echinhu chinodhindwa. Zvikamu zvepurasitiki zvakaumbwa zvinobva muchiumbwa chakafanana nechakanaka. Zvinobuda mumashini emubamboo neacacia zvinorasikirwa nezvinhu nekuda kwekucheka girafu, kugadzirisa hunyoro, uye kupwanya pamusoro. Huwandu hwemarara emidziyo yemubamboo neacacia hwakakwira kupfuura purasitiki, uye marara acho akaoma kuagadzira nekuti zvinoenderana nenzvimbo yemubamboo pane magadzirirwo emuchina.

Musiyano wechitatu uri mukuwanda kwekugadziriswazve kwemasampuli. Kuongororwa kwepurasitiki kunowanzoitwa kamwe chete kusvika kaviri. Kuongororwa kwebamboo neacacia kunowanzoitwa kaviri kusvika kana kane, nekuti divi retsanga, hunyoro pakudzvanywa, uye sanding tolerance stack zvinounza mutsauko usingataurwe nepurasitiki nesimbi. Kuongororwa kwega kwega kwesampuro kunotakura mutengo wesampuro uyo vatengi vanoenzanisa nepurasitiki neOEM.

Musiyano wechina uri pamusoro pecheni yezvitupa. OEM yepurasitiki ine nzira dzinozivikanwa dzekutonga - FDA, EU food contact, LFGB. Bamboo OEM ine nzira idzodzo pamwe neFSC chain-of-custody certification, iyo inoshanda kune zvinhu pachazvo kwete kune chigadzirwa chapera. Mutengo weFSC chain-of-custody unoderedzwa zvichienderana nehuwandu hwese hwebamboo yemutengesi, asi mutengo chaiwo uyo vatengi vepurasitiki veOEM vasingatarise. Vatengi vanoona FSC sebhokisi rekutarisa bhajeti risina muripo nehuwandu hwakakosha.

Misiyano mina iyi ndiyo inoita kuti midziyo yekubikira yebamboo ODM neOEM iite semhando mbiri dzakasiyana dzemitengo pane kuita semapoinzi maviri pamutengo mumwe chete wepurasitiki weOEM.

3. Nhamba ina dzinosarudza kushanda kweODM vs OEM

Mutengo wega wega usati wasvika patafura, zvinhu zvina zvinoonekwa kuti ODM kana OEM ndiyo nzira chaiyo yekutenga zvinhu zvitsva zvemukicheni zvebamboo. Hapana chimwe chezvinhu izvi chiri huwandu hwemapesenti kana huwandu hwakazara - zvinhu izvi zvinofanira kutariswa nemutengi nemutengesi pamwe chete vasati vazvipira kutenga zvinhu zvitsva.

Brand inowana mapoinzi akawanda paDimension 1 (mhuri yakakura yeSKU) uye yakaderera paDimension 2 (dhizaini isina kusimbiswa) inodiwa neODM yakasimba, zvisinei nehuwandu kana nhoroondo yemutengesi. Brand inowana mapoinzi mashoma paDimension 1 uye yakakwirira paDimension 2 inodiwa neOEM yakasimba. Zviitiko zvinonakidza ndezvekuti brand inowana mapoinzi akawanda pamativi maviri uye yakaderera pane mamwe maviri - brand idzodzo dzinobatsirwa nenzira yakarongwa, yatinotsanangura muchikamu chiri pazasi.

4. Tsananguro chaiyo yemutengo wepamusoro weODM

Kuti chimiro chemutengo weODM chionekwe, gwara riri pazasi rinoratidza chirongwa chemidziyo yekicheni yebamboo yeODM kubva kune email yemutengi wekutanga kusvika pakuonekwa kwemari yechikamu chechipiri. Nhamba nemaperesenti ari mugwara iri zvinotorwa nemaune - chimiro ndicho chakakosha, kwete nhamba chaidzo.

Vhiki 1 - kubvunza nekusarudza dhizaini.Mutengi anosarudza seti yemidziyo yebamboo ine zvidimbu zvitanhatu nematanda kubva mukatarogu yedu iripo. Magadzirirwo egeometry, nzira yekubata tsanga yebamboo, jira rekubatanidza, uye chimiro chekurongedza zvese zviripo kare. Mutengi anoshandisa mubato wakatarwa uye mufananidzo wekurongedza wakatarwa. Kutora sampuro kunotanga.

Vhiki rechina - kupedzwa kwekutora sampuli.Muenzaniso wekutanga unosimbisa kupedzwa kwakaitwa nechiratidzo uye nzvimbo yekunyora nelaser. Muenzaniso wechipiri unovhara mufananidzo wekurongedza. Kutora sampuli kunopedzwa muzvikamu zviviri. Mutengo wekutora zvidimbu izvi unotorwa mumutengo wepayuniti pasi pemitemo yedu yeODM.

Vhiki rechisere - kugadzirwa kwekutanga.Batch yekutanga inotakura. FOB yechikamu chimwe nechimwe inosanganisira mupiro we amortization kune dhizaini uye tooling pool yakatsigira kugadzirwa kwekutanga, asi mutengi haasanganiswi nenjodzi ye tooling pabatch yekutanga. Kuverengerwa kwemari yakawanda pasi peODM kwakajeka nekuti mutengo wechikamu chimwe nechimwe une zvese zvinodhura.

Vhiki rechi14 - kusimbiswa kwekutengesa kwezvitoro.Batch yekutanga inowanikwa muzvitoro. Brand iyi inoona mutengo wekutengesa, mhinduro dzevatengesi, uye kugamuchira mifananidzo yekurongedza. Iyi ndiyo danho rekusimbisa - danho iro brand inodzidza kana chikamu chemidziyo yekicheni yebamboo chakakodzera nzira yayo yekutengesa.

Vhiki rechi22 - kurongeka kwechikamu chechipiri uye kuzadzisa margin.Kurongeka kwechipiri kwechikamu kwaitwa. Panguva ino, chirongwa cheODM chave pedyo nekutyora kana kuti chave pedyo nekutyora, nekuti muganhu wekutanga wechikamu chimwe nechimwe wasimbiswa zvichienderana nekutengesa chaiko uye chikamu chechipiri chinobatsirwa nekufungidzira kuri nani kwechiratidzo. Chikamu chekusimbisa chinopera uye chikamu chekuyera chinotanga.

Nzira yeODM inoratidza kuti nei ODM ichikwanisa kubhadhara mari yakawanda kupfuura dzimwe nguva: mari inowanikwa nemutengi inenge iri padivi peyuniti, uye mari inowanikwa payuniti imwe neimwe inoonekwa kubva pachikamu chekutanga zvichienda mberi.

5. Nzira chaiyo yeOEM yekutengesa margin

Nzira yeOEM iri pazasi inoratidza mhando imwe chete - seti imwe chete yemidziyo yebamboo ine zvidimbu zvitanhatu, nzira imwe chete yekutengesa yeEurope - asi iri munzira yeOEM. Chimiro chacho chakafanana neODM saka musiyano wemitengo unoonekwa.

Vhiki 1 - pfupiso yekubvunza nekugadzira.Mutengi anopa geometry itsva, chimiro chemubato wakagadzirwa, uye chimiro chekurongedza chakagadzirwa. Chikwata chedu chemainjiniya chinoongorora gwaro rekugadzira uye chinosimbisa kuti zvinogoneka. Mutengi ndiye anotanga abhadhara maturusi egeometry chaiwo. Mari yekushandisa maturusi ine kukosha uye inoderedzwa zvichienderana nefungidziro yehuwandu hwemutengi.

Vhiki 4 kusvika Vhiki 12 - kudzokorora sampuli.Muenzaniso wekutanga unoratidza kuti hunyanzvi hwekugadzira hunogona kushanda. Muenzaniso wechipiri unogadzirisa ukobvu hwemubato uye kupera kwejecha kunowanikwa mune wekutanga. Muenzaniso wechitatu unoenderana nechimiro chekurongedza nehukuru hwesherufu yemutengesi. Muenzaniso wechina, kana zvichidikanwa, unovhara ruvara rwekupedzisira uye zvirevo zvekupera. Kutora sampuli kunoitwa katatu kusvika mana, denderedzwa rega rega richibhadhara muenzaniso.

Vhiki rechi16 - kugadzirwa kwekutanga.Batch yekutanga inotumirwa pasi pemitemo yeOEM. FOB yechikamu chimwe nechimwe yakaderera pane ODM pachikamu chimwe nechimwe FOB pahuwandu hwakafanana, nekuti mutengi atove akabhadhara mari yekugadzira uye maturusi ekutanga. Asi mari yekutanga inosanganisira yasara yeturusi isina kubhadharwa uye ongororo yekudzokorora sampling, saka mari yekutanga inodzvinyirirwa zvichienderana nemutengo wechikamu chimwe nechimwe.

Vhiki rechi24 - kusimbiswa kwekutengesa kwezvitoro.Batch yekutanga inosvika muzvitoro. Brand iyi inoona zviratidzo zvakafanana nezviri muODM walkthrough - sell-through, feedback yevatengesi, uye kurongedza. Asi brand yeOEM ine chimwe chiratidzo: kana fungidziro yehuwandu hwezvinhu zvaitsigira mari yeOEM tooling iri kuzadzikiswa.

Vhiki rechi36 - chikamu chechipiri chekubatsira mari uye kuvandudza mashandiro emidziyo.Chirongwa chechipiri cheOEM chinosvika padanho rekuti mari inowanikwa muchikamu ichi inopfuura nemutengo wekuunganidza maturusi nesampuru. Iri ndiro hwindo reOEM break-even, uye rinowanzo vhurwa gare gare kupfuura hwindo reODM break-even nekuti mukana wekushandisa maturusi ekutanga wakanyanya.

Vhiki 52 - chikamu chechikamu cheskero.Pachikamu chechitatu kana kuti gare gare, chirongwa cheOEM chinopinda muchikamu chekuyera. Muganho wepayuniti imwe neimwe unogadzikana, uye mukana weOEM pamusoro peODM - mutengo wakaderera wepayuniti imwe neimwe pachiyero - unoonekwa. Asi kambani iyi yakatakura mukana wekuwana mari yakawanda uye njodzi yehuwandu hwezvinhu muchikamu chose chekuyera.

Kuongororwa kweOEM kunoratidza kuti nei OEM ichitora nguva yakareba kuti ibudirire: mari yekutanga yave yakawanda, nzira yekudzokorora sampling yakareba, uye fungidziro yehuwandu inofanira kugara mumabheti akawanda.

6. Hwindo rekuti nzira imwe neimwe ikwanise kuenzana - panosangana nzira imwe neimwe

Kugadzira mamapu maviri aya pane imwe nguva yerwendo rwemutengi nerumwe chete kunoita kuti nguva yekuenzana ionekwe. Nguva iri pazasi inoparadzanisa rwendo kuita zvikamu zvitatu: chikamu chekusimbisa (vhiki 1 kusvika vhiki 24), chikamu chekuyera (vhiki 24 kusvika vhiki 52), uye chikamu chakagadzikana (vhiki 52 zvichienda mberi).

Hwindo reODM re "break-even" rinowanzo vhurwa mukati mechikamu chekusimbisa, kutenderera chikamu chechipiri. Hwindo re "break-even" reOEM rinovhurwa mukati mechikamu che "scale", mwedzi yakati wandei gare gare, uye chete kana fungidziro yevhoriyamu yakarurama. Mahwindo maviri aya haapindirane. Ichi ndicho chikonzero chechimiro chekuti sarudzo yeODM/OEM haigone kuitwa pamutengo weyuniti yega yega.

7. Mibvunzo mitatu yekubvunza usati wasarudza nzira

Usati wazvipira kushandisa ODM kana OEM mumidziyo yekicheni yebamboo, mibvunzo mitatu yekuzviongorora inofanira kupindurwa nemutengesi. Mibvunzo iyi ine hunhu, kwete huwandu - mhinduro yemubvunzo wega wega i "hongu / chikamu / kwete" iyo inoenderana nezvikamu zvina kubva kuH2 3.

7.1 Ko dhizaini yako yeindasitiri yakatenderwa here muzvitoro?

Dhizaini yakagadziriswa nekutengesa - iyo yakamboedzwa mukutengesa kuburikidza nemhuri yezvigadzirwa zvekare kana muongorori wekutengesa weboka diki - inovhura nzira yeOEM. Dhizaini isina kusimbiswa inofanira kutanga neODM, nekuti chikamu chekusimbisa ndipo chaipo apo brand inodzidza kana geometry, kupedzisa, uye kurongedza kwakakodzera nzira yemutengesi.

7.2 Vhoriyamu yako iri papi pachikamu chechipiri?

Kuonekwa kwevhoriyamu pachikamu chechipiri nechikamu chechitatu ndicho chinhu chinodiwa kuti OEM iite. Kuonekwa kwevhoriyamu kusingazivikanwe kunofanira kuramba kuri paODM, nekuti ODM inoshandura njodzi yevhoriyamu kuita mutengo wepayuniti. Kuongorora kwevhoriyamu kunobatsira kupfuura nhamba yekufungidzira vhoriyamu, nekuti kunoratidza kana kambani yacho iine simba rekushanda rekutarisira chirongwa cheOEM chezvikwata zvakawanda.

7.3 Ndeipi nzira yemutengesi inotsanangura kukosha kwako pakuisa zvinhu pasherufu?

Kugara kwakagadzirirwa pasherufu - chinhu chinonyanya kukosha kune vazhinji vezvitoro zvikuru nezvitoro zvemishonga - chinofarira ODM. Kusarudzika kwedhizaini - chinhu chinonyanya kukosha kune zvitoro zvekicheni zvepamusoro, vatengesi vanotungamirirwa nedhizaini, uye nzira dzezvipo - chinotsigira OEM. Mhinduro yemutengesi wekutengesa inofanira kunge yakajeka: "tinotengesa kuburikidza nemutengesi X, uye maneja wechikamu chavo anotarisira Y."

8. Kana ODM kana OEM isiriyo mhinduro

Kune akawanda mabhurendi matsva emidziyo yemubamboo, ODM kana OEM ndiyo furemu yakakodzera. Asi boka diki remabhurendi riri kukura riri kuwana mukana kuburikidza nemamodeli ari pedyo ayo ODM/OEM binary isingabate. Mapatani matatu akakosha kucherechedzwa.

Maitiro ekutanga ndeyekutsvaga zvinhu zvakasiyana-siyana: kambani inoshandisa ODM senzira yayo huru yekutenga zvinhu uye OEM chete kune maviri kana matatu maSKU akasimbiswa muzvitoro uye anoda dhizaini yakasarudzika. Maitiro aya anobata mukana wemari yakawanda yeODM uku ichichengetedza nyaya yekusiyanisa kweOEM kune maSKU makuru.

Maitiro echipiri ndeekugadzira pamwe chete: kambani iyi inopa ruzivo rwayo rwekutengesa kudhipatimendi rekugadzira remutengesi kuti vagovane dhizaini yemuridzi wekambani iyi pakati peODM neOEM. Muenzaniso wekushandira pamwe chete unoda kambani ine mutauro wakasimba wekugadzira divi rekutengesa uye mutengesi ane dhipatimendi rekugadzira rakakura - havasi vese vanopa kambani iyi vanokodzera modhi iyi, asi avo vanowana nzira yekugara kwenguva refu.

Maitiro echitatu ndeekutsvaga zvinhu zvekutengesa zvakare: kambani inowana zvigadzirwa zveODM zvakapedzwa kubva kumutengesi uye inozvitengesa zvakare pasi pechiratidzo chayo, mutauro wekugadzira wemutengesi uchionekwa muchigadzirwa chapedzwa. Maitiro aya akajairika pakati pemakambani anopinda mumidziyo yekicheni yebamboo sekuwedzera kwechikamu pane semutsetse mukuru. Izvi zvinodzivirira zvese mari yekushandisa maturusi eOEM uye mari yekugadzirisa mhando yeODM.

Hapana imwe yemamodheru aya ari pedyo ari nani kupfuura ODM kana OEM. Anobatsira kuziva nezvawo nekuti ODM/OEM binary haisiyo yega chivakwa chinoburitsa margin, uye mabrandi anoongorora mamodheru ari pedyo anowanzoona kuti binary yaive furemu isiriyo yebhizinesi ravo pakutanga.